Marketing with Heart: Introducing Sarah Robb

We’re delighted to welcome Sarah Robb to the Blue Light Card Foundation as our new Marketing Manager.

Sarah brings extensive experience in brand strategy, multi-channel campaigns, and stakeholder engagement, along with a deep-rooted passion for building communities and driving meaningful change.

She’s also a dedicated advocate for mental health and wellbeing, having led menopause cafés, local fitness programmes, and community support initiatives—making her a perfect fit for the Foundation’s mission.

Sarah will be leading our marketing efforts to grow awareness, strengthen partnerships, and ensure our message reaches and supports those on the frontline.

We’re excited for what’s ahead and proud to have Sarah standing shoulder to shoulder with our team.

Welcome, Sarah!